February 20, 2006

Faster Horse anyone?

800-CEO-READ Blog: Focus Groups

Steve Cone the author of Steal these Ideas was hosting 800-CEO-READ blog and slated focus groups (unsurprisingly) with the line

You either know your business or you don't.

I am not sure I agree totally with the thinking although I don't think Focus groups are the right way forward, but talking to customers is IMHO. However I had to laugh at the Henry Ford Quote:

"If I had asked my customers what they wanted they would have said a faster horse."


Posted by Paul Goodison at February 20, 2006 09:42 AM | TrackBack

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