February 22, 2006

Forrester sees the Wood?

Charlene Li's Blog: Forrester's Social Computing report

Charelen Li blogs on Forrester's Social Computing report and makes some very telling points:

To fully appreciate the value of social computing, companies have to let go of control. That means letting customers control the brand if you're a marketer, and it means enabling new enterprise tools that IT can't easily control to attract and support employees with high social computing needs. In many ways, this is the source of the great distress that I routinely hear from corporate managers.

As James says:

Nicely put - sounds like open source marketing to me.

I have a presentation on Friday when I am going to pitch some of these ideas. I hope they can see the wood for the trees.

Posted by Paul Goodison at February 22, 2006 02:44 PM | TrackBack

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