Just wanted to reference this partly because of my own experience of travelling on GNER (which was quite good - although the people on the food trolley were quite miserable), partly because of continuing 'pratfalls' of any of those happy sheets that companies hand out (as per example) - is there a reason why these companies don't just talk to customers and staff? and mostly because of Docotr Who - which I was a bit apprehensive about and was a huge triumph with 13 excellent episodes and a brilliant denounment. That was creativity and vision - I don't think you can get those sort of insights from traditional market research.
Posted by paulgoodison at June 21, 2005 08:26 AM | TrackBack