Testing some trackbacks on a new blog
So this should show up on the blog - fingers crossed.
Archive for the 'Uncategorized' Category
The work I do generally means that I have to be precise, a details person and above all methodical. And its tough. I’ve always been far more of an ideas person, a light the blue touch paper and retire, rather than the firework, putting the rocket up someone to get things done.
But it occurs to me of late that I’m actually not too bad at it. I’m certainly more of an all rounder than I ever gave myself credit. And that can end up being a problem as I often want to know about all sorts of things and struggle to keep focus when there are a million things going on around.
So, right now I’m managing a development team (a third party) develop a website - its curently in Beta - getting tweaked and adding bits of functionality. Its pretty good, and that’s based on what others are telling me. Sure it has its flaws but hey, I got it built.
Now, it also needs a good marketing plan as its an etail b2b/c site selling ‘creative’ software and primarily plug-ins, mostly video and also 2D and 3D image editing. Its been a fascinating few months getting my head around that, I can tell you.
We have an affiliate programme, paying a good commission of 8%, which I think is quite generous. And plenty of opportunity to make some revenue from it. Its a big market out there.
We are working on social sites, twittering, will be blogging, and online PR, we’re doing SEO work and there will of course be some PPC and online advertising, at least to start.
What I really want to get across to people though is the whole idea about this site http://www.av3software.com.
We’re aiming at being envirnonemntally friendly by not moving around atoms (as Jeff Jarvis puts it in his “What would Google do?“), trying to give people a quick and easy way to find the software and plug-ins that they require and of course excellent experience and service.
So the idea? Online, no physical products, drive traffic through the network of affiliates, and others. And to use Google’s mantra - do no harm, maybe even do some good.
I’m going to keep riffing on this to see where it leads me. Haven’t done enough blogging for far too long.
Well, it’s been a few days since my last post and boom - there are am at risk of redunandcy. Bit of a shock. But also perhaps a huge opportunity, and so I’m grabbing it with both hands.
My CV polished updated and out there, had a number of conversations, and I have to say feeling both optimistic and really concered at the same time.
Optimistic about what is out there in terms of new challenges and thinking it’s for the best, whilst also worried about making sure I secure something, so as not to let down my family. They are wonderful and very supportive.
And so have a number of people and I appreciate their words, thoughts and actions.
So wish me success and achievement of a secure role ASAP.
And anyone else who is in this - I’m rooting for you.
Sometimes its difficult to admit that you have lost your way. (It’s not just a male thing) And I do like looking at maps. What happens when you are in that undiscovered country and all your previous experience of how to navigate just isn’t helping.
This isn’t just a metaphor.
Currently I’m trying really hard to do is go back to absolute basics, and that for me is tough. Particularly when I am relatively confident the way I am used to working would indeed put me in the right place on the map.
Deep breath - back to work.
Ah, town. The sun streams down on a relatively quiet clapham jct as I make my way to a show on online travel marketing. I am really enjoying my new job which has its frustrations but then if it wasn’t a challenge it would be dull. It is amazing how difficult it is to convince people of things they know to be right. After all it really is all about word of mouth - although being top in google rankings is still an objective…
And by numbers and scientific proof shall we show our worth. Its a challenge. I am in marketing. Now I never thought I would say that.
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Sent from my Treo
BBC NEWS | Technology | Digital media ‘empowering users’
The BBC reports on the FT Digital Media Conference:
Consumers are exercising more control, said Microsoft’s Neil Holloway, Already in the US, 70% of personal video recorder users are skipping adverts, he noted.
“People want to connect to information and connect to their friends,” he said. “The focus will be on highly personalised experiences.”
Suggesting that advertisers might be missing a trick, he added: “”Today only about 5% of global advertising is online, yet 20% of media is consumed online. This is an amazing opportunity for advertisers.”
Advertisers are missing a trick? More like losing the plot. Its not advertising but community that will deliver the goods. Surprisingly the rest of the article does make that point (well the various speakers do). Its a shame they didn’t ask people like Tomi Ahonen & Alan Moore to speak on Communities Dominate brands - might have been an interesting conversation. Alan certainly makes the point about newspapers recently
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Marc Canter pointed to this article on Ajax homepages. Fascinating insight as to where this type of thinking and technology might start leading…
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To raise awareness of the benefits of brain research. Lots of information about the brain, maybe even brains in vats if you look hard enough
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A Guardian article illustrating how affluent countires consumer dominated maretplaces are effectively subsidised by the third world. It goes on to note how in the UK services, transport and taxes ahve risen exponentially in comparison. And the parting sho
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Worth a read for understanding a little more about how open source projects work and lots of ideas about how this could be applied to all aspects of corporates / businesses.
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Fascinating post on extending the tagging or folksonomies principles to faceted and hierarchical structures
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Looks more like a directory at the moment but guess there is more going on here. Provides background information on the creation of Communities of Practice (COPs)
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
BBC NEWS | Technology | Broadband to rule the TV waves
IPTV will eventually change the ‘broadcast’ paradigm. A new report, highlighted by the BBC:
The ‘pull’ of broadband network television will replace the ‘push’ of traditional broadcast television,” explained co-author Graham Lovelace.
This means that the control of what programmes and content is available to watch will move out of the hands of the traditional broadcasters and into the hands of the viewer
I think broadcasters should all be given a copy of “Communities Dominate Brands” and then go and lock themselves in a room and try and work out what they are going to do, because if they don’t react soon they will be history.
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