Broadband and Me

The work I do generally means that I have to be precise, a details person and above all methodical. And its tough. I’ve always been far more of an ideas person, a light the blue touch paper and retire, rather than the firework, putting the rocket up someone to get things done.

But it occurs to me of late that I’m actually not too bad at it. I’m certainly more of an all rounder than I ever gave myself credit. And that can end up being a problem as I often want to know about all sorts of things and struggle to keep focus when there are a million things going on around.

So, right now I’m managing a development team (a third party) develop a website - its curently in Beta - getting tweaked and adding bits of functionality. Its pretty good, and that’s based on what others are telling me. Sure it has its flaws but hey, I got it built.

Now, it also needs a good marketing plan as its an etail b2b/c site selling ‘creative’ software and primarily plug-ins, mostly video and also 2D and 3D image editing. Its been a fascinating few months getting my head around that, I can tell you.

We have an affiliate programme, paying a good commission of 8%, which I think is quite generous. And plenty of opportunity to make some revenue from it. Its a big market out there.

We are working on social sites, twittering, will be blogging, and online PR, we’re doing SEO work and there will of course be some PPC and online advertising, at least to start.

What I really want to get across to people though is the whole idea about this site http://www.av3software.com.

We’re aiming at being envirnonemntally friendly by not moving around atoms (as Jeff Jarvis puts it in his “What would Google do?“), trying to give people a quick and easy way to find the software and plug-ins that they require and of course excellent experience and service.

So the idea? Online, no physical products, drive traffic through the network of affiliates, and others. And to use Google’s mantra - do no harm, maybe even do some good.

I’m going to keep riffing on this to see where it leads me. Haven’t done enough blogging for far too long.