I am fascinated by the use of story and narrative techniques and would really love to be better at telling stories, and not solely from a business point of view but in general conversation. My wife is very good but I blame that on the fact she is an infant school teacher and slightly dyslexic…
Anyway my rambling is to point to this from Shawn at Anecdote who references an interview with Robert Mckee. Which is a great read. The quote resonates with me especially:
“…people are not inspired to act on reason alone.” The key, then, is to aim to unite an idea with an emotion, which is best done through story
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