Testing some trackbacks on a new blog
So this should show up on the blog - fingers crossed.
The work I do generally means that I have to be precise, a details person and above all methodical. And its tough. I’ve always been far more of an ideas person, a light the blue touch paper and retire, rather than the firework, putting the rocket up someone to get things done.
But it occurs to me of late that I’m actually not too bad at it. I’m certainly more of an all rounder than I ever gave myself credit. And that can end up being a problem as I often want to know about all sorts of things and struggle to keep focus when there are a million things going on around.
So, right now I’m managing a development team (a third party) develop a website - its curently in Beta - getting tweaked and adding bits of functionality. Its pretty good, and that’s based on what others are telling me. Sure it has its flaws but hey, I got it built.
Now, it also needs a good marketing plan as its an etail b2b/c site selling ‘creative’ software and primarily plug-ins, mostly video and also 2D and 3D image editing. Its been a fascinating few months getting my head around that, I can tell you.
We have an affiliate programme, paying a good commission of 8%, which I think is quite generous. And plenty of opportunity to make some revenue from it. Its a big market out there.
We are working on social sites, twittering, will be blogging, and online PR, we’re doing SEO work and there will of course be some PPC and online advertising, at least to start.
What I really want to get across to people though is the whole idea about this site http://www.av3software.com.
We’re aiming at being envirnonemntally friendly by not moving around atoms (as Jeff Jarvis puts it in his “What would Google do?“), trying to give people a quick and easy way to find the software and plug-ins that they require and of course excellent experience and service.
So the idea? Online, no physical products, drive traffic through the network of affiliates, and others. And to use Google’s mantra - do no harm, maybe even do some good.
I’m going to keep riffing on this to see where it leads me. Haven’t done enough blogging for far too long.
Well I’ve been working for a start-up companmy caled AV3 Plugins LTd now trading as AV3 Software. Its been a very interesting ride for 5 months - getting a site built, specify the details of how its going to work, getting all the administration done and writing processes. Now comes the hard work, the marketing!
We’re selling plug-ins for the creative markets, which includes Adobe After Effects, Apple Final Cut Pro, Avid, Autodesk and others. As well as software itself for video and 3D work.
What some of this stuff can do is mind boggling. No wonder special effects almost look real these days!
Launching our affiliate programme too, mustn’t forget that, and defintely looking for people to give us feeddback on the site (positive as well 
). I must say - I am enjoying getting this done and applying a number of principles I have wanted to for a while.
Have to thank the owners and directors for having the vision to let us work in a virtual way. AS Stuart skyped me yesterday, “Web 3.0 software company”!
I’m going to try blogging a bit more often now. See what happens…
Well, it’s been a few days since my last post and boom - there are am at risk of redunandcy. Bit of a shock. But also perhaps a huge opportunity, and so I’m grabbing it with both hands.
My CV polished updated and out there, had a number of conversations, and I have to say feeling both optimistic and really concered at the same time.
Optimistic about what is out there in terms of new challenges and thinking it’s for the best, whilst also worried about making sure I secure something, so as not to let down my family. They are wonderful and very supportive.
And so have a number of people and I appreciate their words, thoughts and actions.
So wish me success and achievement of a secure role ASAP.
And anyone else who is in this - I’m rooting for you.
Sometimes its difficult to admit that you have lost your way. (It’s not just a male thing) And I do like looking at maps. What happens when you are in that undiscovered country and all your previous experience of how to navigate just isn’t helping.
This isn’t just a metaphor.
Currently I’m trying really hard to do is go back to absolute basics, and that for me is tough. Particularly when I am relatively confident the way I am used to working would indeed put me in the right place on the map.
Deep breath - back to work.
I am fascinated by the use of story and narrative techniques and would really love to be better at telling stories, and not solely from a business point of view but in general conversation. My wife is very good but I blame that on the fact she is an infant school teacher and slightly dyslexic…
Anyway my rambling is to point to this from Shawn at Anecdote who references an interview with Robert Mckee. Which is a great read. The quote resonates with me especially:
“…people are not inspired to act on reason alone.” The key, then, is to aim to unite an idea with an emotion, which is best done through story
Its a strange choice I made to switch industries. I didn’t realise at the time just how different it would be. Strange really it was a bit of a culture shock when I started working for ntl and it was different when I worked at Huawei but mostly because of the Chinese management rather than the industry. But travel…
Despite the existence of buy cialisbuy cialisbuy levitrabuy levitrabuy propeciabuy propeciabuy somabuy somabuy levitrabuy cialisbuy propeciabuy levitrabuy somabuy cialisbuy propeciabuy levitrabuy somabuy cialisbuy levitrabuy propeciabuy soma
Of late I’ve been spending a lot of time getting to grips with my role at Explore. Its not been quite what I was expecting but nevertheless its a good job and I’m enjoying it.
I’ve had a small learning curve about search engine optimisation and PPC - all very ‘technical’ stuff that I hadn’t really considered as part of a marketing role. I had hoped to be doing much more on the social networking and blogging but its not happened to date for a number of technical and business reasons. Still working on it though. I might be able to turn the site into something resemebling web2.0 next year (well I say ‘I’ really its a lot of technical people from other companies).
Adventure travel sure is different from Broadband - in too many ways to go into. Its taken me far longer to get my head around that than I was expecting too. But I do enjoy going into work in a morning and being able to say that I did that.
View over Farnborough is quite good too (not that Farnborough is picturesque…)
Anyway - expect to start blogging more on travel and the web and marketing and stuff as its a good habit I’ve gotten out of, and I might just fix the comments too.
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