Reality checked? - Media Bulletin - Media news by Email - Brand Republic
An article from Brand Republic critiquing recent reality TV shows includes a rather telling comment from Wayne Garvey, head of entertainment at the BBC:
...reality, in its broadest definition, will survive and prosper. 'Reality TV is relatively low cost, and is a TV event in each season's schedule,' he says. 'It brings in viewers who wouldn't watch regularly, and is crucial to the commercial broadcasters in bringing in advertising.'
I am ambiguous about reality TV. Some of the docusoaps can be quite compelling viewing and I have been watching the 'House of Tiny Tearaways' primarily for my own education in how to look after my children. It should be said though that nothing I watch of this ilk is on commercial or pay tv channels.
This gives more weight to the idea that the continuing segmentation of TV channels and new technology such as PVR (TIVOs) will lead to mass customisation of schedules and a death of advertising as an industry.
What interests me is the way in which advertising industry will respond. Product placement has been suggested as a replacement model but discounted by numerous commentators.
In Communities Dominate Brands - the suggestion is mobile phone / SMS message replaces ads as the paymaster for TV channels and shows. So could that be the answer for Ads? Or does advertising need to change completely?
I'm thinking the latter and soon, particularly as the technolgy increases and its mainstream penetration.
One particular hope is that TV programme makers are actually allowed to produce innovative shows and keep the funding to go on producing them.
BBC NEWS | Business | In Pod We Trust
From the new BBC News series on changing technologies (being put together by journalist Peter Day), In Pod We Trust, outlines the podcasting phenomenon and how it grew from weblogging via Dave Winer and of course the inimitable Adam Curry.
My quick thoughts that the article sparked:
Very quick answers are Yes to all, although some more qualified than others (I'm sure some people can make money but not most and I know businesses could use it in very innovative and effective ways but most won't yet).
Thoughts anyone?
BBC NEWS | Magazine | Shed heaven
While some sheds are crammed full with garden tools, and others are shrines to their owner's hobby, more people seem to be opting for full-on luxury sheds - "garden offices" - to help them get better work-life balance.
I want one... of course I need the 'work' before I can justify one but I still want one.
Blogging has been a little light of late - I actually have picked up a little work to do in my capacity as a freelance consultant - not to mention the CIM case Study arrival - strangely there is some overlap (economic regeneration). Its outside of my usual sector but well within my skillset (research, social science, economics, strategy, futures) and I have to admit to being delighted to have some work. (VBG)
So a quick thanks to Johnnie for some inspiration last week and to Stuart for giving me the work. (Does this sound like an awards ceremony speech? Should probably add thanks to my wife, my children and everyone who inspires me on a daily basis or something).
If anyone else is looking for someone to take up some slack in the short run or need someone permanent then let me know! Contact [at] betaroad [dot] com ...
Hope to revamp some of the website soon to reflect my change in emphasis and to update my experience, interests and CV. Would welcome any thoughts in this direction.
Total Destination Management / '7A Destination Branding System'
Note to self - Destination branding - the branding of places or destinations (d'oh) as in Australia. To ensure total all round experience of place not just logos (insert sacastic remark)
Creating successful destination brands is different to branding corporate products and services. One of the reasons for this is the complex and composite nature of destinations i.e. they are usually a compilation of many independent and competing businesses, products, and experiences owned and managed by many different organizations with no single owner, brand custodian or decision-making group.