Broadband and Me

Some companies are waking up to the blogosphere

Guardian Unlimited Technology | Technology | The ringmaster of the blogosphere

Guardian do Technorati and apprarently interview Dave Sifry. Lots of basic stuff but some little nuggets. This is a model that Johnnie and James promote and one I have also done some (read: a little) work on, with them:

Another development concerns who is using Technorati, alongside all those bloggers checking their links and the time-challenged looking for news. "We have a lot of companies that use this service who want to be able to track 'what are people saying about my company? What are they saying about my products? Hell, what are they saying about my competitor's products?'" Other regular visitors include the "cool-hunters", desperate for the next trend in music or fashion, and journalists seeking stories and sources.