From the MediaGuardian.co.uk |-Opinion section, commenting on the rise in video content on the web.
Its an interesting leader on the whys and wherefores of charging for content. Whereas in the past (i.e. last week :) ), the model seemed to be about the content, now it seems to be about where and how you consume it, or as Emily Bell suggests: "the price of ease".
Then there is also this other tasty little throw away line:
not really so much about extracting value as creating freedom and therefore causing disruption.
Convergence, communities and brand are all impacting in subtle ways to change the landscape in monumental ones. I guess its why I so love the Communities Dominate Brands book (and ongoing blog) and you can also see Hugh's 'marketing as disrtuption' meme poking through.
We live in interesting times.
My charge for this content? Well intelligent conversation would be good... failing that you could offer me a job :)
Posted by Paul Goodison at February 13, 2006 11:09 AM | TrackBack