Cross posted from What if...? project » Blog Archive » Where is the Internet going?
Quoted from Revolution Magazine this highlights the growing importance of the Internet and blogging:
According to a new research by the European Interactive Advertising Bureau, the average European internet user spends 10 hours and 15 minutes online a week; a 17 per cent rise on 2004 and a 56 per cent rise on 2003. As reported on Revolution, With the exception of early mornings (6am to 10am), the internet is the second most-used medium throughout the rest of the day. The research also found blogging is becoming more popular, with 13 per cent of European users regularly contributing to online blogging sites…Meanwhile, 12 per cent of users download podcasts at least once a month, 10 per cent make phone calls over the web, and 29 per cent download music at least once a month.
Ten years ago, I had never been on the Internet. Five years ago I had never heard of blogs. Three years ago I had never downloaded a song. Two years ago I had never heard of podcasting. One year ago I had never made a phone call over the Internet.
By next year I expect to have all my music and maybe my video on a hard-drive and using my PC to record media stream via the web (or through Digital TV if IPTV is not here). Most content of which I expect to be made by ordinary people not media companies. And if they are made by media companies then I will pay to view not be funded by advertising. This could cause huge changes in the way marketing and business work particularly in the media arena.
Are you ready for it?
If not I suggest you take a look at the What if Project blog to see a workshop that could help you.
[Update: Also noticed this interested conversation over on Joi Ito's blog on Radio being killed by MP3 players]
Posted by Paul Goodison at February 2, 2006 04:48 PM | TrackBack