And before I forget - from yesterday's Guardian, an exciting little piece around podcasting and how its being used by print publishers:
"[Podcasting] is all about updating the brand and creating a buzz around content," says the head of the Association of Online Publishers, Alexandra White. "It's part of a general shift in the way people consume content from passive to more on-demand."
Get yourself on iTunes and you've instantly got a potential 42-million-plus audience." says Computing magazine technology editor Chris Green
Although this article isn't pitched this way - imagine as a small business having access to that potential market. Now admitedly only a small percentage are going to listen to your podcast but 0.01% is still a big number for a small business' marketing reach. Of course this isn't traditional marketing I'm talking about - its more about establishing a connection with your customer and getting across who you are and what you do as a business. And most importantly interacting with them and starting a conversation.
(So yes I need to eat my own dog food and do something myself)
So as Johnnie might say: "Yes, and..?Posted by Paul Goodison at February 2, 2006 07:01 AM | TrackBack