February 02, 2006

Podcasting - start the conversation

Guardian Unlimited Business | Business latest | Publishers and politicians want a word in your ear

And before I forget - from yesterday's Guardian, an exciting little piece around podcasting and how its being used by print publishers:

"[Podcasting] is all about updating the brand and creating a buzz around content," says the head of the Association of Online Publishers, Alexandra White. "It's part of a general shift in the way people consume content from passive to more on-demand."


Get yourself on iTunes and you've instantly got a potential 42-million-plus audience." says Computing magazine technology editor Chris Green

Although this article isn't pitched this way - imagine as a small business having access to that potential market. Now admitedly only a small percentage are going to listen to your podcast but 0.01% is still a big number for a small business' marketing reach. Of course this isn't traditional marketing I'm talking about - its more about establishing a connection with your customer and getting across who you are and what you do as a business. And most importantly interacting with them and starting a conversation.

(So yes I need to eat my own dog food and do something myself)

So as Johnnie might say: "Yes, and..?

Posted by Paul Goodison at February 2, 2006 07:01 AM | TrackBack

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Nice article - you raise a very good point about the potential for smaller businesses to use the theoretical podcast audience.

Chris Green

Posted by: Chris Green at February 27, 2006 08:53 PM
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