Communities Dominate Brands: Don't feed the lions?
Tomi highlights some great examples of engagement marketing using mobile phones from Alexey Chuikin of Admarplus ie Plastic Media of Moscow.
The Moscow Zoo. Like all zoos around the world they had signs at all the cages to the animals saying "please do not feed". Don't feed the monkeys, don't feed the lions, don't feed the tigers, etc. That is so typical of our society, with signs everywhere telling us what we are not allowed to do. No longer. If you visit the Moscow zoo, today you see signs saying "if you want to feed this lion, send an SMS text message to.." and you will be charged a premium text message fee.And:
[The WWF started] a campaign to plant trees in Russia. The payment was again via premium SMS text messaging, and as a further gimmick, each participant received a picture as a return message, of the kind of tree they had helped plant.As Tomi suggests, some fantastic ideas that can be used by companies with limited budgets to generate addition revenue streams, whilst engaging wholeheartedly with their customers.
Posted by Paul Goodison at September 28, 2005 10:17 AM | TrackBack
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