I've been keeping a watching eye on Inifinty Games, primarily because I used them as a customer and then noticed that they had produced an RSS feed for new releases. Soon after they added a blog.
First few postings were a bit disappointing but recently they have started to expand into games reviews, an introduction to board games and an interview with a new games company owner / designer. This in addition to providing news updates on what's going on at Infinity.
Its quite a niche area and you may argue quite geeky but the principle of utilising a blog to add value to your site, your customers and ultimately your business is there. They don't have A list bloggers like Hugh promoting them, but they are using the same model that he has helped develop for English Cut and Stormhoek.
Be very interested to talk them regarding its success.
Posted by Paul Goodison at September 20, 2005 04:54 PM | TrackBack