Broadband and Me

Convergence - IPTV

BBC NEWS | Technology | Broadband to rule the TV waves

IPTV will eventually change the 'broadcast' paradigm. A new report, highlighted by the BBC:

The 'pull' of broadband network television will replace the 'push' of traditional broadcast television," explained co-author Graham Lovelace. This means that the control of what programmes and content is available to watch will move out of the hands of the traditional broadcasters and into the hands of the viewer

I think broadcasters should all be given a copy of "Communities Dominate Brands" and then go and lock themselves in a room and try and work out what they are going to do, because if they don't react soon they will be history.