MIT Technology review makes the comment that:
An explosion in podcasts' popularity in the first half of this year, culminating in the launch of a podcast directory at Apple's iTunes online music service, has providers scrambling to keep up with server demands and businesses looking for ways to turn a profit.
Social software in a business context seems to always move to the equation tool == ROI / profit. Yet companies are willing to spend billions on enterprise tools, especially ERP systems that often lose them money.
So the choice is very expensive software which has a great business case but rubbish execution and appalling return.
OR
Very cheap software which has a shaky business case, simple and often brilliant execution with unproven results.
Which one would an entreprenuer go for? Which would you go for?
Posted by Paul Goodison at September 14, 2005 09:22 AM | TrackBack