Tom Asacker commenting on Al Ries:
...his mind is set in the stone age of mass marketing manipulation.
And quoting Maslow:
"If the only tool you have is a hammer, you tend to see every problem as a nail."
What worries me slightly is that people begin to do the same with social software and blogs in particular. Yes, they are great tools but they don't solve every problem. I'm not even sure that they will solve the problem of the mass marketing manipulation age - but I suppose you could argue that at best they are a Swiss Army Pen-knife* and not a hammer?
(*The latest ones have USB drives in them too!)
Posted by Paul Goodison at September 14, 2005 09:14 AM | TrackBack