May 17, 2005

Peter Day and Podcasting

BBC NEWS | Business | In Pod We Trust

From the new BBC News series on changing technologies (being put together by journalist Peter Day), In Pod We Trust, outlines the podcasting phenomenon and how it grew from weblogging via Dave Winer and of course the inimitable Adam Curry.

My quick thoughts that the article sparked:

  • We currently have business / vertical blogging - can this lead to blog/podcasting hybrids from firms like General motors? Do video casts fall far behind?

  • Does this facilitate open sauce marketing with customers? Does it lead to virtual firms entirely - no staffers?

  • As the article suggests (and several others I've read but don't have easy access to the references)will traditional media be completely blown away by such phenomena?

  • Can you make money from it? do you want to?

Very quick answers are Yes to all, although some more qualified than others (I'm sure some people can make money but not most and I know businesses could use it in very innovative and effective ways but most won't yet).

Thoughts anyone?

Posted by Paul Goodison at May 17, 2005 05:06 PM | TrackBack


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