Total Destination Management / '7A Destination Branding System'
Note to self - Destination branding - the branding of places or destinations (d'oh) as in Australia. To ensure total all round experience of place not just logos (insert sacastic remark)
Creating successful destination brands is different to branding corporate products and services. One of the reasons for this is the complex and composite nature of destinations i.e. they are usually a compilation of many independent and competing businesses, products, and experiences owned and managed by many different organizations with no single owner, brand custodian or decision-making group.Posted by Paul Goodison at May 3, 2005 05:19 PM | TrackBack
It is very brief & need more information
Posted by: MADHUKAR R.BHAT at May 13, 2005 09:37 AMAre you preparing for Professional Post Graduate Diploma in Marketing exam in Charted Institute of Marketing?
Posted by: Melania at May 27, 2005 08:14 AMYep! I'm revising hard for the CIM Post Grad courses in Strategic Management Decisions, Managing Marketing and the delightful Strategic Marketing in Practice (the case study) which is why I'm looking a destination branding (and Mauritius!)
The case study looks at how to evaluate Mauritius as a strategic business entity particularly its development and marketing choices. Its actually really interesting to do, as its very similar to work I have done in the past and would want to do in the future...
Posted by: Paul Goodison at May 27, 2005 05:09 PM