April 19, 2005
MIT Loves Open Source Marketing
James notes that MIT Loves Open Source Marketing
MIT is turned on by Open Source values and notes, as I do in my manifesto, that they are spreading out of software and into other areas of business.
The article is based on an interview with Eric von Hippel, professor at MIT's Sloan School of Management who has written a book called, "Democratizing Innovation".
"Manufacturers should redesign their processes to systematically seek out user ideas and innovations."
The whole idea of applying Open source to marketing especially in terms of co-creation seems to be a very infectious meme. Question that interests me most is will it really be a paradigm shift in terms of marketing, product development and advertising that some people (perhaps James included) are predicting?
Posted by Paul Goodison at April 19, 2005 04:55 PM | TrackBack