A story that caught my interest from the Cool News email from reveries.com (on my treo so limited quotes and links)
A hardware store famous for a hand painted Coke advert sold small shots for 5cents. Coke changes its policy on what to provide to vendors and makes it imposible for store to meet its promise. Of course Pepsi jumps in meets the store's need and manages to secure a cold cabinet for other drinks as well. Worst of all the famous old coke ad now has pepsi right up next to it...
With every purchase counting in the over saturated soft drinks market coke (and Pepsi) needs to realise that it can't throw its weight around in the same way it used to because while this type of thing must happen everyday, now it can be across the world in minutes. One thing missing from the piece was any customer reaction - wonder how they felt?
Posted by Paul Goodison at April 8, 2005 09:14 PM | TrackBackI'm not saying I've used cocaine. But if I did, it was merely a "youthful
indiscretion." Today I'm clean. And I'm tough on crime. So if I catch you using coke,
I don't want to hear any of that "youthful indiscretion" nonsense. I'm throwing your
crack-addicted ass in prison. That's not hypocrisy. That's politics.