BBC NEWS | Technology | Cable firms offer video-on-demand
I couldn't very well not mention this Product launch. Although two points spring to mind from this article:
1) Great new technology which the cable firms think gives them a lead on BSkyB (not convinced entirely but I'll let it ride) and gives customers a lot of interesting choice and perhaps more importantly control.
2) Telewest get their senior mangement team to deliver a PR launch, very upbeat, very excited pioneering and visionary.
ntl get their anonymous spokesperson (probably Malcom Padley, ntl's PR Manager) to deliver a few words - although if you read the article they are actually delivering the more exciting service. Its as if they are embarrassed or afraid.
So I would love to have the VOD service tomorrow ( I have actually used the BBC VOD trial and it was brilliant) I doubt I'll get it given my current circumstance and I would love for once for ntl to actually start creating buzz about their products. They do have other stuff to go fix but products they generally do well - so someone for pity's sake shout about it!!!
Posted by Paul Goodison at January 18, 2005 04:02 PM | TrackBack