BBC NEWS | Technology | EA to take on film and TV giants
EA games says it wants to be as big as Disney. Why is that interesting? Becasue it shows how far Electronic games have come in terms of entertainment value and consumers desire to have them and play them.
The increasing trend for children and young adults to surf and play games over watching TV is a distinct trend that should have some broadcasters shaking in their boots unless they can counter using more interactive media?
Posted by Paul Goodison at January 17, 2005 02:34 PM | TrackBack