December 16, 2004

Save the World?

A Committment to Radical Change

Hats off and a deep bow to Dave Pollard for his progress on Saving the World. I know I would find it difficult to emulate him (I have 3 children for a start) but I would like to try.

In terms of his more radical agenda though I am sympathetic in principle, I am not convinced that this is the way forward. Massive change such as he proposes has never succeeded this way histroically and while that is no promise for the future I think a less radical approach would serve better.

Hearts and minds.

Edit: take this for example:

THE HUGHTRAIN: "THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE."

We are here to find meaning. We are here to help other people do the same. Everything else is secondary.

We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature.

Product benefit doesn't excite us. Belief in humanity and human potential excites us.

Think less about what your product does, and think more about human potential.

What statement about humanity does your product make?

The bigger the statement, the bigger the idea, the bigger your brand will become.

We have entered an age, the first in history, where self-realisation is not just possible for an elite few, but for everyone.

Posted by Paul Goodison at December 16, 2004 12:13 PM | TrackBack


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