Broadband and Me

Branson: The American Virgin?

Fast Company | The Gonzo Way of Branding

Talking more of branding and perhaps a little of the charge of the light brigade (although perhaps not). An article on Branson's attempt to kick start an internal American airline.

While the UK almost certainly does get Virgin and generally understand the brand (good value, excellent service) from this I am not sure the US does, particularly not the business gugurs quoted in the article. The constant references to Branson getting sued for harrassment also seem somewhat churlish. Still, interesting to see whether this foray into US domestic airlines can succeed or whether the 'Chrge of the Light Brigade' - an heroic failure - is appropriate...