Broadband and Me

Broadband Cheaper but offer confused?

BBC NEWS | Technology | Cheap broadband lures UK surfers

BBC article utilising ONS figures on increased Broadband penertration and Jupiter Research views on costs.

Competition leads to cheaper offerings is no real surprise although the fact that offers are confusing should come as no surprise to UK telephony consumers. IT is a point though because although prices have reduced exactly what you get for the price is not always clear, especially when it comes to usage limits. For most that isn't a problem and speed is the issue but for some the amount of data transferred is important.

As usual marketing teams would do better to be clearer on the offering rather than trying to obfuscate the restrictions.