I was going to blog about something else but Tim's striking post distracted me.
Brand Activism: A Mutualist Manifesto is a new blog which will apparently be John and Tim writing a new collaboration, in public. My interest has certainly been piqued.
The initial posting, a repeat of an earlier post on Steal this Brand, features an extract from The Communist Manifesto, and a comparison of the ideas contained within to our current situation today. Tim's take on this is almost desparate in its tone to convince of the need for action. Granted I agree with the position, however how will a Mutualist Manifesto help to convert those of a different disposition to engage in the debate?
I await the future postings, discussion and the book with interest. Espoecially as I have particularly enjoyed Tim's chapter in Beyond Branding. More on that tomorrow.
Posted by Paul Goodison at October 21, 2003 10:36 PM | TrackBack