October 16, 2003
Ethical Marketing
Showed my copy of Beyond Branding to Paul one of the 'lecturers' at FCOT who is currently teaching the CIM Market Research Module. He was impressed and intends to put this on the college's Marketing reading list for ethical marketing.
I've made a sale.
BTW, just in case you haven't yet made a purchase:
UK readers can order Beyond Branding here from the publisher at the discounted price of £20.
Alternatively you can buy it at Amazon UK or US
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