BBC NEWS | Technology | Web wizards weave their magic
Tog has been looking at how people interact with their computers and the net.
He has found a surprising number of similarities between magic and web design.
"Both are based on illusion and misdirection, making us believe something which is not real and doesn't actually exist," he says.
More from Nielsen Norman Group (is there a conference going on I wonder?) There is nothing particularly deep here only the key point that keep it simple to the user and hide the complexity, after all they don't care about the mechanics only the benefit (just like me and cars really :) )
Sometimes, as I have said before, people in technology forget that important principle - customers are interested in how clever you as a developer, designer are , they just want to understand how to carry out the task and get on with it.
Posted by Paul Goodison at October 15, 2003 10:15 PM | TrackBack