Guardian Unlimited | Online | Surfers switch off TV for PCs
The results of the NOP survey, which shows web users now spend more time surfing the internet than they do watching television, will make grim reading for TV advertising sales chiefs pondering the decline of the medium.
On average, internet users spend three and a half hours a day on the internet compared with 2.8 hours a day watching television.
I wonder if the people at the newly created ITV advertisng agency are playing Bob Dylan - "The times, they are a changing! (Harmonica solo)".
Investment in Broadband content is increasing says the article and I have also seen elsewhere (can't find the link) that experiments with broadband advertising are taking place. I wonder whether that is one of the reasons that people are swaping broadcast for interactive is that advertising can be partially screened out? The quality is greater and the choice is up to the indidividual not the advertising machine...
Vast opportunities for ISP though!
Posted by Paul Goodison at October 15, 2003 10:06 PM | TrackBack