BBC NEWS | Technology | BT promotes broadband for gaming
In three years' time, an estimated 10.5 million PlayStation 2 and Xbox consoles will have been sold in the UK.
About 1.4 million of these are expected to be hooked up to the net, compared to 100,000 consoles online by the end of this year.
The emphasis on online gaming is part of BT's strategy to move away from simply talking speed and instead thinking about what you can do with it.
Mr Ingram said people wanted more than just a fast internet connection and were now looking at getting value for money out of a broadband service.
ntl have had this Console service (Xbox or PS2) for a while although the promotion has been minimal to say the least. Its not a bad package at all with guaranteed support for your connection. I (obviously) have it as I was part of the trial phase.
BT's decision to promote this isn't surprising what is however is ntl's unwillingness to be seen in the market place. While we have limited (extremely) marketing budgets, it is annoying to see people work very hard to develop something which should get more attention. Unfortunately, even creativity is being squeezed by a lack of time and attention.
New products are coming soon to address the 'what can I do with it?' question. I am particularly looking forward to trialing our next product release later this month (assuming I'm still employed). Keep a watch for it, it will be worth the wait.
Posted by Paul Goodison at October 14, 2003 10:07 PM | TrackBack