Broadband and Me

The Business of Sustainability

The Business of Sustainability by David Marks

This stood out from Friday's MIT Technology email

At a recent stockholders ’meeting of a major oil company, a move to adopt environmentally sustainable practices was voted down on the grounds that the company ’s responsibility was to stockholders, not to any kind of “social experiment." This is a laughably shortsighted view. In fact, capitalism itself is a social experiment, and not a very old one. Its continued health depends on a developing global system that produces not only goods but customers: healthy, secure, and cash-bearing customers with the means and capacity to make choices. They will not flourish in depleted, polluted, and desperate conditions.

I think that says it all.

We live in a web; fail to maintain it and the whole structure may fall.