Church of the Customer: All in the Email Family
Creating customer evangelists sounds like a cool thing to do, after all it is said personal recommendation (word of mouth) is always ultimately the best marketing one could get. This article about Foster's Seafood restaurant in Phoenix, in the US emails regular customers with exclusive specials which don't appear on the menu, you have to ask. What a great loyalty programme! It gives me a number of ideas for things to try, if I am ever in a position to do that sort of thing...
Posted by Paul Goodison at October 13, 2003 11:14 PM | TrackBack