October 13, 2003

Nielsen outlines information pollution

BBC NEWS | Technology | Web guru fight info pollution

To web guru Jakob Nielsen, it is computers which are starting to control us, and it is time to "rule the computer and put it back in its place"...

...The fix for information pollution is not complex, but is about taking back control your computer has over you.

Prioritising, self-discipline in what you read and what you send, filters and anti-spam software, all help.

Intelligent e-mail software will eventually play a part in cleaning up information pollution, and less critical information could be shunted to a place you might visit once a day, like intranets with blogs or message boards.

Information pollution essentially prevents usability, so ignore the erxtraneous and concertrate on the 'good'. If technology allows humans to behave in such a way then they will. Exhortations for people to change behaviour will not work, we have to look to other methods. like changing the technology with a new paradigm. Don't know what that is yet but people, especially experts like Nielsen should accept that and move on.

Posted by Paul Goodison at October 13, 2003 11:09 PM | TrackBack


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