October 09, 2003
Beyond branding - First impressions
In the introduction there is a phrase which I have also seen in the blog by Chris Macrae which articulates, people are costs (to cut) machines are investments.
From the book (Preface page xvii):
...human beings are a primary source of value creaation, yet their impact, potential and resilience is nowhere accounted for on a balance sheet
I can't get away from this point at the moment, especially as we are in the throws of a re-organisation where some of my colleagues' jobs are at risk.
I'd like to write more but think its prudent not to at this time, not until the process is complete.
Enjoying the book though. Have you bought it yet? See if you can beat the authors to it too!
UK readers can order it here from the publisher at the discounted price of £20, which is where I bought it.
Alternatively you can buy it at Amazon UK or US