October 09, 2003
Beyond Branding
The Beyond Branding book hit my floor this morning (well the postman rang the doorbell and gave it to me!)
I'm very excited at reading this especially considering I'm now studying marketing, and conversations I have had with John Moore via the Beyond Branding blog. Not to mention what I have read on the website. Expect some more posts here as I assimilate the text.
You can buy it at Amazon UK or US
Update
And as John is one of the authors and has asked nicely :)
UK readers can order it here from the publisher at the lower price of £20, which is where I bought it.
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