Broadband and Me

Howies

Beyond Branding - Human Businesses

John Moore celebrates a 'Human brand' Howies on Beyond Branding:

This is a casual clothing business that oozes human values. It's website is funny, controversial, informative...
and

Howies has serious views about the environment, packaging and the way the world is spinning and it manages to convey these with both passion and wit. Some of their gear carry political messages, some doesn't. There's a lightness of touch to match a seriousness of purpose.

I went and had a look and these guys deserve your business. Of course they do have quite a controversial view, one which I have sympathy with, you may not. The over riding feeling though is that this company is honest about what it does and it tels it like it is. I get the feeling that if you had a problem, they would sort it out today rather than tomorrow and make me feel 'wanted' as a customer.

Only gripe is they don't seem to have my size :( - I think I'll send them a mail and see what happens.