Broadband and Me

A Blogging Marketeer

Communications - A Blogging Marketer!

…The emergence of blogs in providing low-cost, two-way communications with clients and customers will change the nature of online marketing as we know it. There will be less talking "at" and more talking "with"; less "buy my stuff" and more "how can we better serve your needs?" Marketers will have no choice but to drop the spin and communicate honestly with their customers. Customers won't tolerate anything less…'
This is the view of Andy Bourland, one of the most knowledgeable commentators on the Internet Marketing scene. His article appeared in the Technology Marketing Newsletter.

I was amused and pleased to see this article on What's New in marketing (a site partly sponsored by the CIM. It shows a willingness to view the world through different eyes, not just the standard approaches of the past.

What's also of interest is how the author, Dick Stroud, has made use of the medium already.

I should mention that so far I have had no consultancy leads although if anyone wants to offer me an opportunity I am always willing to consider :)