From the excellent Column Two:
Fubini's Law, which goes like this:
1. People initially use technology to do what they do now - but faster.
2. Then they gradually begin to use technology to do new things.
3. The new things change life-styles and work-styles.
4. The new life-styles and work-styles change society
... and eventually change technology.
I thought this neatly summed up some of my thinking around design and markleting. The key point being that while you can develop products with certain functions or market segments in mind, people who buy the products may do something very different with them and force you to change your thinking.
Posted by Paul Goodison at September 8, 2003 08:53 PM | TrackBack