Iunctura Daily -- Center for Strategic Relations
Establish open communications between engineering and marketing to flow this information into sales literature. This open communications helps you create products that address real solutions customers desire and are willing to purchase.
Only about 10 to 25% of your engineering efforts should focus on improvements outside of specific customer demand. It's find to have R&D focused on the next great achievement, but use improvements in the current product to finance these efforts.
Clearly connect the efforts of engineers to those of sales and marketing. Focus on improvements customers will pay for and that can be produced at a reasonable cost.
Regularly bring in small groups of engineers with marketing, sales, and support people to discuss how each group can support each other. Remember, each are all on the same team. When employees know others in these other functional areas they are more likely to work together for common business objectives.
Communication is a good thing :) Cross pollination of teams is a great idea, to be encouraged. I think I shall suggest it in work and see what happens...
Posted by Paul Goodison at August 28, 2003 10:03 PM | TrackBack