Broadband and Me

How to pitch a hit!

Research - Pitching Ideas in Tinsel Town: Stanford GSB

The researchers found that the more passionate the person pitching the idea, the more effective he or she was. And the better the pitcher was at drawing in the person on the other side of the table, the more likely he or she would succeed.

The more you can make the catcher think he came up with or helped improve a good idea — that he, the suit, is creative — the better.

So when pitching an idea or selling, make sure you are passionate about your subject and make sure that the person being sold thinks they are involved.