Iunctura Daily -- Center for Strategic Relations
Too many companies are worried about what the competitor are doing instead of being focused on what their customers are demanding. It doesn't matter what someone else is doing when you are doing your best.
What market share do you think you will have if you,
have the best possible solution for a specific niche of customers,
are the best company to work for, and
bring together partners to profitably do the previous two?
Focus on what you do best and if valued by the customers you support. This might mean researching every aspect of your customers desires, or spending more time identifying problems in your industry. You will want to look at competitors here, but don't try to be like them.
Seek to have the best employees, best products, best customers, and best solutions available. Start from where you are now and improve incrementally to the point you want to be. Share this growth with your customers and you will strengthen their loyalty.
Every effort should focus at the core reasons you are in business. Your competitors can never catch up if you concentrate all your efforts on being the premium service provider for a specific group of customers. What are you doing to be everything your customer desires in your market place?
Another great piece from Iunctura. Two questions it throws up for me:
By focusing on price, choice and basic service. Coupled with a drive to improve customer service and quality. You can of course disagree but that's my belief.
I guess by trying to play to my strengths. Passion, love, a deep desire to understand, a joy for discovery, a determination to do my best and to teach (in its broadest sense of providing knowledge and support to others). And perhaps most importantly stop focusing on my weaknesses becasue there are too many to list :)