PaidContent.org: August 07, 2003 Archives
The subscription-revenue potential of premium content sales to broadband consumers continues to hold more promise than profit, according to a survey by research firm Strategy Analytics. While music services tested highest among premium categories in terms of consumer interest, networked gaming may be the area most likely to generate revenue.
The best bet for providers seeking to build a subscription base is to target specific market segments, Penhune said. "Look for audiences such as online gaming, and NASCAR and other specialized sports, where people are willing to pay for a service they perceive as valuable," he said.
For a chart on the survey, see the company release
Hmmm... US report on paid for content on broadband. Targeting market segments. Now there's an idea that a certain company should consider...
Posted by Paul Goodison at August 8, 2003 09:36 AM | TrackBack