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Yin, Yang.
Simon Tsan's "Feel factor" juxtaposes design philosophies at IDEO and Sony
An eye opening comparison! Two very different approaches, both of which produce excellent design, and some not so good.
Clearly both organisations are very good at producing innovative ideas that generally the public consume. It interesting because while the quotes suggest a more conservative approach from IDEO; it is they who I would ascribe more 'way out' designs.
Posted by Paul Goodison at August 7, 2003 10:45 AM | TrackBack