BBC NEWS | Business | Net sales gather pace
Net newbies and old hands differ in their attitudes, demographics and product interest," said Ms Jennings.
"To get the attention - and cash - of both groups, online retailers' sites must offer a variety of product routes to the same target, with both simplicity and more sophisticated functionality," she said.
A Forrester report, which suggests more and more people in the UK are buying online. It also goes onto suggest that different techniques ae needed to encourage newer Internet users to participate. The key point for me here (so that it get drummed into my thick skull) is that the newer users (one would assume more mainstream people) have different tastes to online veterans.
Companies need to target this new segment (and I use that term loosely) in a different manner and get rid of any jargon.
Posted by Paul Goodison at July 24, 2003 07:28 AM | TrackBack