BBC NEWS | Technology | Hi-tech babble baffles many
"The technology industry must simplify its vocabulary so that consumers around the world can better understand the benefits technology can bring to their lives," said Patrick Moorhead, chairman of AMD's Global Consumer Advisory Board, which commissioned the study.
I'm not sure we needed a survey to tell us this. Consumers generally do not understand Broadband terms like 512k or 1Mb and I have heard that a number go for the former because its bigger number than the latter. We have started getting the correct message across but its not easy given that the numbers are currently the product names.
It showed that many people are delaying buying products such as digital cameras because it is all seen as too complex and difficult to understand.
Instead nearly two-third said they "wish to have things work and not spend time setting up."
Yep, absolutely! Give me something that works straight out of the box. I want an consumer electronics not techie stuff. I guess this is why I think that Sony will win out over Microsoft in the battle for the Home network hub (oops - just used jargon) - understanding the consumer mentality over that of the techie.
However - I am really happy with my digital camera and I managed to install Moveable Type without any assistance maybe I'm half techie? Anyway it brings me back to the heading of the post. We need to keep it simple; explain what it does not how fast it goes. Make it work out of the box not make it ultr-configurable. The mass market doesn't care about Mhz just will it play this year's best selling game.