ic Wales - Heinz meanz to can beanz slogan
Now food giant Heinz is planning to can the
slogan after more than 30 years, fearing that it is no longer relevant to the modern British family.
But rather than making the decision behind closed doors and with carefully selected focus groups, the company is running a contest in coming weeks in which people can decide whether they want to
"Save Our Slogan" or "Vote For Change".
The company will be re-running some of its classic beans TV commercials from next week.
Victoria Gregory, senior brand manager at Heinz, said, "There's no doubt Beanz Meanz Heinz is one of the best loved and most widely known advertising slogans of all time.
"But we're looking at creating a new campaign and we have to decide whether to stick with the slogan or come up with something new."
I just watched this on TV. Wow - and I thought the Orange campaign was good. Personally I can't see any reason to change but to give it over to the public is a great way to involve the public and capture their imagination. I wonder how successful it will be?
Posted by Paul Goodison at July 7, 2003 08:45 PM | TrackBack