Broadband and Me

Orange Phone Trainers

I am currently loving the Orange Mobile Phone trainer Adverts on TV and Radio. My particular favourite shows the 'presenter' (a 13-15 year old bou in a suit) training the phone trainers in a lecture theatre. He asks a guy down the front and asks him to say what the competition do:

"Sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell, sell"
"And what to we do?"
"Train"
"That's right, well done!" (sic)

Brilliant! Orange's strategy to employ staff to 'help' people get more out of their phone is inspired. i wish its something we could do. Broadband like mobiles have a lot of intangible benefits that can only be seen by showing not telling.

Hats off to Orange.