there actually is a lot to know about PR, and to be fair, it is a lot of work, but it's about communication--not simply publishing a press release. It's about knowing customers, creating some buzz, being passionate and playful and open and fun. Inspiring instead of cajoling. Leading instead of demanding. Being part of the conversation instead of broadcasting a one-size-fits-all marketing message.
Couldn't agree more (see previous post / rant).
If it weren't for folks like Frank and James and Diane being at Microsoft, I'd be getting out myself. We're all going to make a difference because we're going to listen more carefully to customer like Paulo. And at the end of it all, we'll actually make products that fulfill our mission of helping folks like Paulo reach his potential. It really is why most of us work at MS
Good luck Jon - make that difference at Microsoft - make us laugh, make us interested, make us reach our potential (if software can ever do that?) and get someone to eat a bit more humble pie. Oh and Happy 4th July... I'm off to drink some tea.
Posted by Paul Goodison at July 4, 2003 09:57 PM | TrackBack