BBC NEWS | Entertainment | Warner Bros to sell movies on net
"One of the most effective weapons for defeating online piracy is providing legal, easy-to-use alternatives," said Kevin Tsujihara, president of Warner Bros Home Entertainment Group.Its In2Movies service will enable viewers to download legally Warner's blockbuster movies and regional programmes as well as material supplied by third parties.
New films will be made available to registered users of the service from the day they are released on DVD in the German language.
At last! I foolishly claimed Movies would be available online as long ago as 2004, but no such luck! Reading the quote above you would think that it is obvious that to provide this stuff legally online (rather than prevent its access) is a good idea. It seems to have taken them a long time to realise it. Maybe Warners are more progressive or maybe they have been hit worse than most.
In any case it certainly highlights that convergence more than ever is on its way to homes (again later than I predicted but then no body is perfect).
Get your multimedia converged digital device now or as Communities Dominate Brands would have it - your mobile (oh and you might want a Windows Media Center as well in case you feel like it).
Just as I was about to publish I noticed Tomi's latest post
Convergence is obviously happening, nobody would doubt that. The beauty of it is, that today there is so much of a new opportunity, that convergence can give numerous opportunities to create new innovative service propositions to existing customers. That of course needs innovation and creativity.
This is all very exciting - I wish I was back in the Produyct Development workspace looking at these for real rather than as an interested bystander.
Posted by Paul Goodison at February 1, 2006 06:47 AM | TrackBack